COMPANY The people

SKIN IS THE OBSESSION THAT WE THINK ABOUT, FEEL AND WORK WITH. FIORA IS A FIRM BORN WITH A CLEAR VOCATION TO SEARCH FOR AND DEVELOP NEW CONCEPTS. IT WILL NOT SETTLE FOR JUST ANYTHING AND AIMS TO OFFER UNIQUENESS IN ALL OF THE AREAS IN WHICH IT WORKS.
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The story

FIORA began in the 1980s, founded by three partners who shared a spirit of effort and sacrifice to make their business grow, and an idea which even today is in the process of evolution and expansion.

Geographically located within the region of La Rioja, an environment in which, by tradition, an important industrial network is found, dedicated to working with wood and linked to the world of furniture. The experience of the founding partners directed them towards the world of bathroom furniture, where the latest trends involved the use of wood, something which up to that point in time had been unthinkable, given its poor relationship with the moisture and water that are typical of these spaces.

However, the partners' knowledge of a new material, polyurethane, and their interest in innovation, encouraged them to utilise this highly versatile material, with its good performance with water, decorating it with an appearance that was similar to wood. Later on came the textures that would become the very essence of the company and the main protagonist in all of the products that FIORA makes.

Our facilities: technology.

The facilities for all of the production processes are located in the Rioja town of Nájera. A total of 15,000 m2 is occupied by the entire group of facilities, the majority of which are covered, and which are fitted out with the most modern technologies, allowing most of the productive processes to be self-sufficient. The permanent renovation and innovation in the productive processes and management has allowed the organisation to situate and maintain itself as a company of reference within the sector.

A significant percentage of this area is devoted to space for research and innovation, where, in what is effectively a "test laboratory", the FIORA team spends time testing different products and experimenting with materials, shapes and colours etc. This process is constantly developing, as research focused on textures is combined with innovation in the functionality of the products: shower trays, radiators etc.

Our principal value: motivation

One of the main reasons for the success of the firm FIORA through the years has been that it has not lost sight of the motive for starting out. The same spirit of effort and sacrifice with which the company was born is still a value that is present in the style of all of the everyday actions.

The humility with which the successes of recent years have been received is the driving force to continue working with the desire to excel in each of the projects that is started. FIORA is aware that it has brought a new value to the market but also that this is an infinite path, and that when you decide to stop, regression occurs.

A convinced team

It is a large team, which totals more than 80 people, and is constantly growing. All of the effort and work invested from the beginning by the founders has been reinforced by the team, which remains true to the spirit of the project throughout the years.

Within the team that works on the day to day jobs in the premises in Nájera we find the perfect balance between the departments of management, administration, purchasing, sales, production and research and innovation.

The multidisciplinary nature of the group has been strengthened by the internationalisation of the company, which has expanded the sale of its products to more than 10 countries worldwide.

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